Popular KOLs’ promotion of products can result in immediate sales. Here are the top four live streaming platforms in China that luxury brands should be aware of because algorithm-driven short-video apps now account for the majority of online advertising.ĭue to its low entry barrier for product sales, Douyin’s live broadcast feature is especially well-liked among young consumers. More and more businesses are utilizing the e-commerce potential of live streaming, whether it be for performance art exhibitions, video games, or private luxury consultations. A Guide To China’s Top Livestreaming Apps The algorithm translated colors into digital codes after learning from a vast collection of product photos on Alibaba’s marketplaces and more than one million photos from fashion shows in order to identify patterns and forecast trends for both businesses and consumers. For instance, the information indicates that vibrant, lush orange and soft cyan blue will be popular colors in the fall and winter. Retail trends are predicted before they occur thanks to a partnership between TWTA and Alibaba’s research arm DAMO Academy powered by AI.
High-Tech Hues: Alibaba Algorithm Will Have Chinese Shoppers Looking Their Best This Fall The line’s marketing even included the wistful theme song. L’Oréal released a line of cosmetics in April 2022 with the IP of the well-known Chinese cartoon (Black Cat Police Captain) from the 1980s. International brands are also embracing the trend.
In difficult times like the COVID-19 pandemic, nostalgia is an easy way to elicit endorphins while reassuring customers.Ĭhina has experienced a consistent flow of nostalgic food and cartoon collaborations in 2022, whether as a direct result of difficult times or not. The Good Old Days: Why Nostalgia Amplifies Brand Collabs In ChinaĪccording to a 2021 Mintel study, 77% of Chinese consumers enjoy items that bring back fond memories, such as childhood snacks. Buyers are concerned that the closure of Huanhe may also mean the end of collectibles purchased through the platform. Huanhe is supported by blockchains managed by Tencent and its partners.
In China, NFTs are known as digital collectibles, but there are some important differences, such as limitations on the resale of these NFTs. In addition to Tencent’s Huanhe, Ant Group introduced Topnod (JingTan in Chinese) on its AntChain in late 2021, and e-commerce behemoth JD introduced Lingxi, an NFT platform, in December. Major Chinese tech companies have started launching NFT-related platforms since last year. Tencent To Close NFT Platform Huanhe a Year After Launching Although “Zhongcao” makes it easier for content-focused platforms to capitalize on China’s e-commerce craze, it shouldn’t be done at the expense of user experience. The action is a part of the video-sharing site’s larger strategy to develop into an interest-driven, omnichannel e-commerce ecosystem. With the release of the brand-new independent recommendation app “Kesong,” Chinese TikTok Douyin is re-testing the “Zhongcao” business model. Chinese TikTok re-bets on “Zhongcao”, a key to China’s e-commerce consumer culture
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